Sixers
Sixers ranked No. 3 in NBA apparel sales, highest since 2002-03
By Josh Liddick, Sports Talk Philly editor
It was a new year during the 2017-18 NBA season for apparel sales, especially with Nike taking over for Adidas.
Many teams got a completely new makeover, while all teams had new threads introduced in the form of 'City Edition' uniforms.
The Sixers were one of the teams that really took their makeover to heart and used it to a marketing advantage. The parchment-colored, American Revolution-inspired City Jerseys were a huge hit that eventually led to the Sixers' "Phila Unite" campaign for the playoffs.
The fans have definitely responded with their sales. The Sixers were the No. 3 merchandise seller in the NBA during the regular season; the team's highest ranking since 2002-03.
Only the Golden State Warriors and Cleveland Cavaliers, the two three-time defending conference champions, fared better.
Additionally, both Joel Embiid and Ben Simmons cracked the league's Top 10 for individual jersey sales, coming in eighth and 10th respectively.
Steph Curry and the Warriors got the top spot in jersey sales for third straight regular season.
It's only a matter of time until the Sixers see their team and players skyrocket even more to the top.